As Vietnam’s e-commerce sector enters a fiercely competitive phase, logistics infrastructure has emerged as a critical factor determining the success of platforms. Shopee, after years of investing in technology and delivery networks, continues to solidify its position by leasing back the Bach Dang warehouse — one of the most strategic locations in Ho Chi Minh City.
Strategic Location in the Heart of the City
The Bach Dang warehouse spans over 16,000 m² and offers not only scale but also a prime location right next to Tan Son Nhat Airport, in central HCMC. It was previously the logistics headquarters of Tiki, once one of Vietnam’s largest e-commerce platforms, before being taken over by Shopee.
With this location, Shopee can:
- Significantly reduce transit time for goods entering the inner city.
- Quickly handle urgent or same-day delivery orders.
- Optimize last-mile delivery costs and lead time in HCMC.
Strengthening Logistics and Last-Mile Delivery
Shopee already has a strong edge in fulfillment and last-mile delivery, thanks to its vertically integrated operations — from fulfillment centers and warehouses to in-house couriers and a vast delivery partner network.
With the addition of Bach Dang warehouse, Shopee can now:
- Distribute warehouse load, easing pressure on older hubs.
- React faster to peak seasons and major campaigns such as 9.9, 11.11, or Tet.
- Meet growing demand for same-day and express deliveries in urban areas.
Infrastructure: The Key in Vietnam’s E-Commerce Battle
In the ongoing battle with TikTok Shop, Shopee is holding the advantage on the logistics front. While TikTok Shop excels at creating viral demand through short-form video content, Shopee ensures a stable, scalable supply chain and consistent delivery experience.
The game is no longer just about selling more, but about who can deliver faster, cheaper, and offer a better customer experience.
Leasing the Bach Dang warehouse isn’t just a simple real estate move — it’s a strategic play that shows Shopee’s commitment to defending its “stronghold” in HCMC, which accounts for the largest share of online transactions in Vietnam.
In today’s e-commerce war, infrastructure is the weapon, and Shopee is using it to its full advantage.