As global trade flows shift in response to the U.S. suspension of the de minimis exemption, Vietnam is emerging as a frontline destination for rerouted cross-border e-commerce operations—particularly from Chinese sellers seeking regional alternatives. The surge is fueling a race among local fulfillment providers to scale operations and capture market share.
Why Real E-commerce Fulfillment Matters
Many B2B logistics providers in Vietnam claim to offer “fulfillment services,” but in reality, most lack the core infrastructure required for modern e-commerce: real-time integrations, multi-channel syncing, automated workflows, and visibility across every step. These gaps lead to delays, manual errors, and wasted time for sellers and sourcing agents—ultimately hurting performance and growth.
That’s why we research and validate fulfillment providers with proven technology stacks—ensuring they can fully integrate with major platforms like Shopee, TikTok Shop, Lazada, and synchronize processes from inbound receiving to last-mile delivery.
Our selected partners offer:
- System ownership — no dependency on outdated manual processes
- End-to-end syncing — inventory, orders, returns, and status updates in real-time
- Return Management — streamlined workflows for product inspection, restocking, and refunds
- Scalability — built to support high-volume brands, SMEs, and global expansions
Whether you’re an established brand entering Vietnam or a fast-growing seller scaling operations, we eliminate guesswork, reduce manual effort, and give you full control of fulfillment performance across the supply chain.
Local Fulfillment Providers Gain Ground
With the cost of direct-to-U.S. cross-border shipments rising sharply, local fulfillment centers in Vietnam are positioned to benefit from the pivot. Key players such as Boxme, SwiftHub, Amilo, GHTK, and N&H are reporting increased demand from both Chinese platforms and regional brands seeking to minimize customs duties and reduce delivery lead times.
“Localization is no longer a growth strategy—it’s survival,” said a regional logistics consultant based in Ho Chi Minh City. “Fulfillment centers with distributed infrastructure are quickly becoming essential partners for e-commerce scalability.”
These operators offer end-to-end services, including bonded warehousing, automated order processing, last-mile delivery, and integration with regional e-commerce platforms like Shopee, TikTok Shop, Lazada, and Tiki. The trend mirrors broader moves by cross-border giants such as Shein and Temu, who are rumored to be exploring localized fulfillment in Vietnam following heavy duties on direct shipments to the U.S.
Snapshot: Vietnam’s Top Fulfillment Players in 2025
| Rank | Fulfillment Provider | System | Strengths | Comments |
|---|---|---|---|---|
| 1 | Boxme | ✅ Own | Regional footprint, tech-enabled, cross-border ready | Strong in SEA with deep logistics partnerships. |
| 2 | SwiftHub | ✅ Own | Competitive pricing, modern facilities, SME/DTC focus | Fast-growing, optimized for multi-channel fulfillment. |
| 3 | GHTK | ✅ Own | Last-mile power, fast fulfillment from hubs | Leveraging delivery network for fulfillment scale. Good choice for FMCG and fashion brands. |
| 4 | Amilo | ❓ Unknown | – | Good choice for FMCG and fashion brands. |
| 5 | N&H Logistics | ❓ Unknown | – | Ideal for border trade and rerouted inventory. |
Chinese Sellers Shift Strategy
Industry sources note that several Chinese merchants are actively shifting inventory to Vietnam-based fulfillment hubs, either via bonded warehousing or strategic partnerships. Some are also registering local business entities to gain platform access and avoid additional scrutiny.
“Vietnam is no longer just a sourcing destination—it’s becoming a launchpad for international e-commerce,” said an executive at a cross-border logistics platform with operations in both Shenzhen and Ho Chi Minh City.
As the U.S. cracks down on duty-free thresholds and supply chains diversify away from China, Vietnam’s logistics sector is set to play an increasingly central role in Asia’s e-commerce infrastructure.